Privacy policy

Personal Information We Collect or Process

• Contact details — your name, address, billing address, shipping address, phone number, and email address
• Financial information — credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and other payment details
• Account information — your username, password, security questions, preferences, and settings
• Transaction information — items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions
• Communications with us — information you include when contacting us, for example via a customer support enquiry
• Device information — information about your device, browser, or network connection, your IP address, and other unique identifiers
• Usage information — information regarding your interaction with the Services, including how and when you interact with or navigate the Services

Personal Information Sources

• Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information
• Automatically through the Services — from your device when you use our products or services or visit our website, including through the use of cookies and similar technologies
• From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf
• From our partners or other third parties

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services — to process your payments, fulfil your orders, send account notifications, manage returns and exchanges, arrange shipping, enable product reviews, and create a personalised shopping experience
• Marketing and Advertising — to send marketing and promotional communications by email, text message, or postal mail, and to show you relevant online advertisements based on your activity
• Security and Fraud Prevention — to authenticate your account, provide a secure payment experience, and detect or investigate potentially fraudulent or malicious activity
• Communicating with You — to provide customer support and maintain our business relationship with you
• Legal Reasons — to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies

How We Disclose Personal Information

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping)

• With our delivery and logistics partners, including MaltaPost (for standard tracked international EU shipments), DHL Express (for eligible liquid products, aerosols, and non-Pawfit battery-operated items shipped to the EU and internationally), Freedoor (for local express delivery in Malta), and Wolt and Bolt (for instant app-based delivery in Malta). These partners receive your name, delivery address, phone number, and order details solely for the purpose of fulfilling and tracking your delivery. Each partner processes your data in accordance with their own privacy policies.

• With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations

• With our affiliates or otherwise within our corporate group

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third Party Websites and Links

This website may contain links to third-party websites or online platforms. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of their content or operators.

Progressive Web App (PWA) and Push Notifications

App Installation and Local Storage We offer a Progressive Web App (PWA) that allows you to install the BirdsMalta store directly onto your device's home screen for a faster, optimised shopping experience. Installing this app utilises your browser's local storage and cache to save website files on your device. This process does not grant us access to any personal data stored on your device beyond what is described in this Privacy Policy.

Push Notifications With your explicit consent, we may send push notifications to your device to provide updates regarding new pet supplies, exclusive offers, and order statuses. When you opt in, your browser or device generates a unique, anonymised push token used strictly for routing alerts to your device.

Withdrawing Consent You may withdraw your consent and opt out of receiving push notifications at any time by modifying the site permissions within your web browser settings or by adjusting the notification settings on your device. Upon opting out, the push token is deactivated and we will cease sending notifications to your device.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request that it be deleted. We do not knowingly "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

• Right to Access / Know — you may request access to personal information we hold about you
• Right to Delete — you may request that we delete personal information we maintain about you
• Right to Correct — you may request that we correct inaccurate personal information we hold about you
• Right of Portability — you may request a copy of your personal information and ask that we transfer it to a third party, subject to certain exceptions
• Managing Communication Preferences — you may opt out of promotional emails at any time using the unsubscribe option in our emails

If you reside in the UK or European Economic Area, you may additionally have the right to:

• Object to or Restrict Processing — ask us to stop or restrict our processing of personal information for certain purposes
• Withdraw Consent — where we rely on consent to process your personal information, you have the right to withdraw it at any time without affecting the lawfulness of prior processing

To learn more about how Shopify processes your data, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the details provided below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the transfer is to a country already determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date. Your continued use of the Services following any changes constitutes your acceptance of the revised policy.

Contact

📧 Email: hello@birdsmalta.com 📍 Address: BirdsMalta.com, Triq Apap Bolognia, Marsaskala MSK 2743, Malta

For the purpose of applicable data protection laws, we are the data controller of your personal information.

BirdsMalta.com™ is a registered trading name operated by Anthony Mugliett (VAT: MT 16382833), headquartered in Marsaskala, Malta.